If you’re running a website then you need good search engine optimisation so that it shows up in search engine results. Without this people might not even know your business exists. You can do it yourself or you can hire a freelance SEO consultant to do it for you. The second option is the best and here is why.
- Search Marketing is a Specialist Skill
SEO isn’t something that you can just pick up overnight. SEO professionals have put years of effort into mastering SEO and you need that experience working for you. Google and other search engines have made a lot of changes over the past decade and knowing how everything has changed allows you to predict the future. There’s no shortcuts to learning SEO. It takes time and effort.
SEO also requires people to blend skills together perfectly. Proper SEO involves carefully balancing your business objectives and metrics with the inner workings of SEO, all while keeping user experience in mind. If you’ve ever found yourself wondering why true SEO copywriters are paid so much it’s because it’s just that complex and difficult to do properly. The best solution is to find a savvy SEO consultant person with plenty of marketing experience.
- You Don’t Have The Time It Takes to Keep Up
SEO is a business that changes every single day. The Google algorithm can change on a daily basis. There’s no point in trying to stay on top of all the changes unless you’re an SEO yourself. Let someone who understands Google try and stay on top of everything.
- It’s Cost-Effective
Remember that you get what you pay for. It applies to everything; including search marketing. Clients may say that they want the lowest prices for SEO strategies and marketing but the lowest prices gives you the worst results. If you care about results you should pay the fair market value.
As SEO is so expensive to do properly the most cost-effective solution becomes to hire an SEO freelancer as and when you need one. Trying to take care of it yourself can cost your business money because you aren’t running it, and hiring an employee or an SEO consultancy means that you’re paying for someone when you don’t need them. Only hire a freelancer when you need them and you only pay them when you need them.
- You’re Running a Business
You chose to enter your field of business for the pretty simple reason; it’s what you know and you’re good at it. The same applies to SEO freelancers. They’re doing what they do best, allowing you to have the time and energy to do what you do best; running your business.
The right freelancer can get your online marketing program running sooner than you think and give you a great cost-effective method to improve your website. Best of all you only invest in the things you want and can afford. It’s better for all involved.
- They Have the Motivation Needed to Succeed
No one is hungrier than a freelance SEO; almost literally. They only get to eat when they work and they only get to work if they have a good reputation behind them. Their success is literally built on their success. Black Hat SEOs are becoming a dying breed and it takes discipline, motivation, and a little time to get the best results. Ignore the people who tell you that they can get you on top of Google overnight.
The right freelance SEO will push your website in the right direction and prevent you from getting taken off of Google. They won’t tell you to do anything shady because they need you to succeed legitimately so that they can succeed. Instead they work hard to give you a good impression and earn your recommendation. A freelance SEO works harder and smarter and your business is the one that gets the benefits.