Letter Design: Definition, Elements and Its Efficiency

letter design

Letters play a huge role in communication for without it, there would be no written pieces of art and there would be no reading activities for human kind. These creatures have become so important because it conveys a message to the reader and not only it is helpful for the communication process but it is also very functional in today’s company’s growth, business boom, industrialisation and the like. If you ask why, then the most plausible answer is that, these letters are elements that delivers a concrete text to advertise products, goods and services.

The definition of letter design

What is letter design and how does it effectively function as a marketing tool? First, let us define what lettering is. By definition, lettering is the process of making best illustrations with letters, numbers or any type of character or phrase. Meaning to say, it does not only settle with plain texts but is also concerned with the design. Of course, we all know that visual arts is the key element to capture the attention of the people especially the consumers which is why there are business heads from the different sectors and industries who are making letter design as an effective tool in achieving great visual design through letters.

What are the key elements of a letter design?

Think about the basic spatial elements such as color, shape and personality. These three are generally the elements involved when you try to create your own letter design. In constructing a design, you should definitely make sure that the harmony, balance and texture of colors and shapes should be organised and eye-catching to make sure that the consumers will really give attention to it. What makes letter design special and unique is that, it does not really need long texts at all. In fact, there are more and more companies who appreciate the value of making a company logo with just a couple letters only. Imagine that even two letters can convey a pool of meaning that is why, you need to be very meticulous and careful in crafting your design.

Does 2-letter design effective as a marketing tool?

One should not underestimate the power of a 2-letter design in representing your brand. In fact, statistics show that there are over 60% of companies world-wide who uses letter designs as logo to represent the overall brand. This letter-based logos is popularly referred to as lettermarks or ligatures. Now, what is really the purpose of these letter design techniques in marketing? Well, basically, the original purpose of this strategy is mainly about maintaining legibility and uniformity but then on, creativity of the visual arts has made the letter designs as a functional or high-level graphic design –work of art beyond simple inscription.

Again, just like the pictures, letters is also a form of graphic design which has the ability to convey direct message. It may seem to be just letters but if you would succeed in making it become something that would make a visual impact to all people, then you can definitely exceed your expectations and achieve productive results. If you own a business that needs the professional edge on letters you send out then hire Mccan&co  an agency who specialise in designing high quality letter designs.

Spread the love
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

The Modern Ways of Marketing Educational Institutions

School Hallway

Marketing drives business to boom. In fact, it is the process in promoting goods and services. Now, all sectors in the different industries especially in the field of education needs marketing as they need to advertise to get the attention of their potential customers. Moreover, marketing also involves increasing sales and revenues for the company that is why you need to do all the tricks in convincing the customers to commit and to purchase what you are offering.

The type of marketing tool to use is really not a major issue because as of today, there are so many kinds of marketing strategies that exist, so that means you will likely have a pool of options to choose from. The problem is, what effective marketing strategies you think that would work for you best. So, if you are looking for a marketing and communication strategy which will help the educational institution grow and gain revenues, then you need more than just academic standing or historical characteristics to compel students to your institution but you need more marketing techniques to engage them.

This article would share to you the different and modern educational marketing trends that would hook people to your institution. If you are interested in finding a service for your educational institute then you should look to hire a professionals who specialise in such service such as GK & Partners, but before that read on to gain valuable insights.

  • Market using Social media

Social media is so powerful because the advent of technology had rooted deep into the very core of almost everyone across the globe. Today, you are going to be hard pressed to find a student who does not own an iPhone, Nokia, Samsung or any other kind of smartphone devices. Thus, there are these institutions especially in education who make use of the social media as a marketing tool and statistics show that social media marketing has been proven to have a big impact in sales and recruitment.

One of the hippest social media of today is Facebook. Therefore, using Facebook could likely increase the institution’s recruiting possibilities as the kids spend more time on this social networking site. Furthermore, another advantage to mention is, Facebook is free and you do not have to use external funding to market your school which is why it is not surprising that there are over 80% of universities in the country who use social media in the recruiting process and most percentage largely go to FB marketing.

  • Text Message Marketing

Text messaging has still retained its power when it comes to effective marketing. To date, the success rate of text messaging is still high in marketing which makes it ideal way to market to students who typically live on their cell phones’ SMS. This marketing strategy through mobile engagement enables educational institutions to market their services fast.

  • Marketing through Open-house events

Open-house events have long been used as a marketing strategy but up to now, its efficiency rate is still very high. At this present time, the open-house marketing strategy has evolved and added some twist to make it trendy and in order to do that, you should basically be able to know the different ways to host, promote and engage the attendees so they can make a final decision in choosing the right one or your educational institution.

Spread the love
  •  
  •  
  •  
  •  
  •  
  •  

Why You Need a Freelance SEO Manager for Search Marketing

If you’re running a website then you need good search engine optimisation so that it shows up in search engine results. Without this people might not even know your business exists. You can do it yourself or you can hire a freelance SEO consultant to do it for you. The second option is the best and here is why.

  1. Search Marketing is a Specialist Skill

SEO isn’t something that you can just pick up overnight. SEO professionals have put years of effort into mastering SEO and you need that experience working for you. Google and other search engines have made a lot of changes over the past decade and knowing how everything has changed allows you to predict the future. There’s no shortcuts to learning SEO. It takes time and effort.

SEO also requires people to blend skills together perfectly. Proper SEO involves carefully balancing your business objectives and metrics with the inner workings of SEO, all while keeping user experience in mind. If you’ve ever found yourself wondering why true SEO copywriters are paid so much it’s because it’s just that complex and difficult to do properly. The best solution is to find a savvy SEO consultant person with plenty of marketing experience.

  1. You Don’t Have The Time It Takes to Keep Up

SEO is a business that changes every single day. The Google algorithm can change on a daily basis. There’s no point in trying to stay on top of all the changes unless you’re an SEO yourself. Let someone who understands Google try and stay on top of everything.

  1. It’s Cost-Effective

Remember that you get what you pay for. It applies to everything; including search marketing. Clients may say that they want the lowest prices for SEO strategies and marketing but the lowest prices gives you the worst results. If you care about results you should pay the fair market value.

As SEO is so expensive to do properly the most cost-effective solution becomes to hire an SEO freelancer as and when you need one. Trying to take care of it yourself can cost your business money because you aren’t running it, and hiring an employee or an SEO consultancy means that you’re paying for someone when you don’t need them. Only hire a freelancer when you need them and you only pay them when you need them.

  1. You’re Running a Business

You chose to enter your field of business for the pretty simple reason; it’s what you know and you’re good at it. The same applies to SEO freelancers. They’re doing what they do best, allowing you to have the time and energy to do what you do best; running your business.

The right freelancer can get your online marketing program running sooner than you think and give you a great cost-effective method to improve your website. Best of all you only invest in the things you want and can afford. It’s better for all involved.

  1. They Have the Motivation Needed to Succeed

No one is hungrier than a freelance SEO; almost literally. They only get to eat when they work and they only get to work if they have a good reputation behind them. Their success is literally built on their success. Black Hat SEOs are becoming a dying breed and it takes discipline, motivation, and a little time to get the best results. Ignore the people who tell you that they can get you on top of Google overnight.

The right freelance SEO will push your website in the right direction and prevent you from getting taken off of Google. They won’t tell you to do anything shady because they need you to succeed legitimately so that they can succeed. Instead they work hard to give you a good impression and earn your recommendation. A freelance SEO works harder and smarter and your business is the one that gets the benefits.

Spread the love
  •  
  •  
  •  
  •  
  •  
  •  

How To Get B2B Leads Easily!

A business in this scheme without a steady flow of warm leads, is a business that will be out of function very soon. If you are in this scheme and would like to have a lot of success, then you need to have a good supply of leads, because this is what will build your client base and therefore grow your income.

Without leads it’s impossible to make your business successful, and in case you realize your business is facing a shortage of leads, or maybe the leads you are getting are not converting as well as expected, then it’s time to change this situation, and you will discover how thanks to this article.

Use LinkedIn – Your Best Friend:

This social network focused on businessmen is a goldmine for you. If you are not currently exploiting it, then you are missing out a lot, because this can be a great source of leads for you, but you need to know how to work with this social network in order to get an avalanche of profitable and high-value leads.

Everything you need to do is to join LinkedIn groups. Just like Facebook, this social network also comes with this incredible feature, because here you are not going to just share some nice pics, because in these groups you can find a lot of people who can become your clients.

In fact, it’s calculated that people in LinkedIn spend around 6 hours per week of their time in the network. So you should go online and find many niche-related groups in this social network.

But how to post? All you need to do is to post INFORMATIONAL content, something that’s actually helpful for your audience rather than just plain propaganda. Don’t be silly, because doing spam won’t get you that far, none on LinkedIn likes that.

Build Your Expertise Online:

Serious business owners want to work with people who actually know what they are doing, that’s why it’s important for you to show your expertise online. We recommend you to set up your own website, and have a blog there, where you can share useful blog posts which are loaded with ton of useful info, so people can see you are the real expert in your niche/industry.

This is something that most people miss out, you need to become a specialist on something. You need to show everyone that you are a professional specialist in your area. This will build trust and therefore make it a lot easier for you to close deals, and of course, to generate more leads. Because people will be more eager to contact you.

You do not only have to post in your website. You can also open your own YouTube channel and also join other sites like Slideshare and publish good content in those platforms. Also, don’t forget to syndicate your content to social networks like LinkedIn, Twitter and even targeted Facebook groups, these are pure gold when worked the right way.

Spread the love
  •  
  •  
  •  
  •  
  •  
  •