Letters play a huge role in communication for without it, there would be no written pieces of art and there would be no reading activities for human kind. These creatures have become so important because it conveys a message to the reader and not only it is helpful for the communication process but it is also very functional in today’s company’s growth, business boom, industrialisation and the like. If you ask why, then the most plausible answer is that, these letters are elements that delivers a concrete text to advertise products, goods and services.
The definition of letter design
What is letter design and how does it effectively function as a marketing tool? First, let us define what lettering is. By definition, lettering is the process of making best illustrations with letters, numbers or any type of character or phrase. Meaning to say, it does not only settle with plain texts but is also concerned with the design. Of course, we all know that visual arts is the key element to capture the attention of the people especially the consumers which is why there are business heads from the different sectors and industries who are making letter design as an effective tool in achieving great visual design through letters.
What are the key elements of a letter design?
Think about the basic spatial elements such as color, shape and personality. These three are generally the elements involved when you try to create your own letter design. In constructing a design, you should definitely make sure that the harmony, balance and texture of colors and shapes should be organised and eye-catching to make sure that the consumers will really give attention to it. What makes letter design special and unique is that, it does not really need long texts at all. In fact, there are more and more companies who appreciate the value of making a company logo with just a couple letters only. Imagine that even two letters can convey a pool of meaning that is why, you need to be very meticulous and careful in crafting your design.
Does 2-letter design effective as a marketing tool?
One should not underestimate the power of a 2-letter design in representing your brand. In fact, statistics show that there are over 60% of companies world-wide who uses letter designs as logo to represent the overall brand. This letter-based logos is popularly referred to as lettermarks or ligatures. Now, what is really the purpose of these letter design techniques in marketing? Well, basically, the original purpose of this strategy is mainly about maintaining legibility and uniformity but then on, creativity of the visual arts has made the letter designs as a functional or high-level graphic design –work of art beyond simple inscription.
Again, just like the pictures, letters is also a form of graphic design which has the ability to convey direct message. It may seem to be just letters but if you would succeed in making it become something that would make a visual impact to all people, then you can definitely exceed your expectations and achieve productive results. If you own a business that needs the professional edge on letters you send out then hire Mccan&co an agency who specialise in designing high quality letter designs.