Wednesday, January 18th, 2012
There is no doubt the world wide Occupy Movement has generated a huge amount of press coverage and buzz on social media sites, with people calling it a true Twitter Revolution.
In many ways the Occupy Movement was also the communication story of 2011, but as we start a New Year I have to confess I’m still confused by the aim of the protests – was it a campaign for a fairer society, a protest against corporate greed, a way to highlight unemployment, or all of the above?
The Occupy Bristol group for example has confirmed it will leave its protest camp on College Green, following a court ruling. The protesters have been camped on College Green since the 15 October, a full three months, and I wonder how many people actually know what they were standing against, or what their key message was?
In those three months I also have to question what Occupy Bristol and its wider movement has really achieved – what will be the lasting impact on politics and culture?
From a PR perspective I do believe Occupy will have an impact on communication in 2012. The Occupy Movement took their message to the streets and forced the news agenda to take notice through rapid mobilisation and use of social media and live feeds to create a structured communications approach. It has shown the industry that we must be willing to follow by taking more risks, thinking creatively and becoming aggressive in order to get our clients message across.
PR’s may also take note from the failings of the Occupy Movement. There is little point making a splash if your client’s message is confused, lacks a unified aim and is not repeated often enough – it may grab attention, but won’t leave a lasting impact.
Well, not one that a little re-seeding won’t fix anyway.
Mark
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Monday, January 16th, 2012
Firstly, Happy New Year. It seems we’ve hit the ground running in 2012, so have not had any time to blog!
To start the year, we’re helping the NSPCC organise a networking breakfast in Bristol. If you are in the region on January 31st, its a great opportunity to develop your network contacts with both large and small businesses in the region, hear how local businesses have raised funds and learn about the exciting developments for the NSPCC in Bristol during 2012. Email me for further details or register your attendance at http://nspccbristolbusinessclub.eventbrite.co.uk/
As part of our commitment to the NSPCC, we have also agreed to take part in a tandem skydive in May!! Watch this space for more information…
Sara
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