Marketing drives business to boom. In fact, it is the process in promoting goods and services. Now, all sectors in the different industries especially in the field of education needs marketing as they need to advertise to get the attention of their potential customers. Moreover, marketing also involves increasing sales and revenues for the company that is why you need to do all the tricks in convincing the customers to commit and to purchase what you are offering.
The type of marketing tool to use is really not a major issue because as of today, there are so many kinds of marketing strategies that exist, so that means you will likely have a pool of options to choose from. The problem is, what effective marketing strategies you think that would work for you best. So, if you are looking for a marketing and communication strategy which will help the educational institution grow and gain revenues, then you need more than just academic standing or historical characteristics to compel students to your institution but you need more marketing techniques to engage them.
This article would share to you the different and modern educational marketing trends that would hook people to your institution. If you are interested in finding a service for your educational institute then you should look to hire a professionals who specialise in such service such as GK & Partners, but before that read on to gain valuable insights.
- Market using Social media
Social media is so powerful because the advent of technology had rooted deep into the very core of almost everyone across the globe. Today, you are going to be hard pressed to find a student who does not own an iPhone, Nokia, Samsung or any other kind of smartphone devices. Thus, there are these institutions especially in education who make use of the social media as a marketing tool and statistics show that social media marketing has been proven to have a big impact in sales and recruitment.
One of the hippest social media of today is Facebook. Therefore, using Facebook could likely increase the institution’s recruiting possibilities as the kids spend more time on this social networking site. Furthermore, another advantage to mention is, Facebook is free and you do not have to use external funding to market your school which is why it is not surprising that there are over 80% of universities in the country who use social media in the recruiting process and most percentage largely go to FB marketing.
- Text Message Marketing
Text messaging has still retained its power when it comes to effective marketing. To date, the success rate of text messaging is still high in marketing which makes it ideal way to market to students who typically live on their cell phones’ SMS. This marketing strategy through mobile engagement enables educational institutions to market their services fast.
- Marketing through Open-house events
Open-house events have long been used as a marketing strategy but up to now, its efficiency rate is still very high. At this present time, the open-house marketing strategy has evolved and added some twist to make it trendy and in order to do that, you should basically be able to know the different ways to host, promote and engage the attendees so they can make a final decision in choosing the right one or your educational institution.