Archive

Social Media has the X Factor

12-Oct-09 16:31

With over ten million viewers glued to the TV as the X Factor went live at the weekend, ITV is winning the reality TV battle week after week. The media coverage surrounding the latest series has been huge, and it seems hard to escape the rumours, scandal and stories being written about both judges and contestants.

I wasn't surprised to read lately that ITV has turned to social media to increase audience engagement and boost interaction with fans of the show. Social media is becoming an increasingly important part of PR and marketing, and will enable ITV and the X Factor to capitalise on the buzz around the show and provide fans with an extra way of supporting their favourite contestant and communicating with other X Factor enthusiasts.
With forums, Twitter ribbons and Facebook applications, social media looks set to be a crucial part of the X Factor's marketing strategy.

At Ascent PR, we are seeing an increasing number of clients asking us to use social media alongside traditional PR techniques. The web presents a huge opportunity to expand audience reach and target new communities with a message. Savvy organisations are tapping into the power of these sites and reaping the rewards that the web presents.

Social media is no longer just for teenagers; it is a viable communication tool that, used as part of the marketing mix, can provide great return for businesses.

 

Liz