Category: communication

Online killed the radio star? Apparently not

27-Nov-09 16:35

 

I was interested to read a recent report which detailed the most influential media. Expecting to read that online would be right up there at the top, it was a bit of a surprise to find that it was actually radio that was deemed to have the most clout.

The poll of 1,000 opinion leaders found that radio had more impact than any other media on corporate reputation.

 

The Thought Leadership Index 100 found television in second place, print media in third with online way down in fourth. With online advertising soaring, I was surprised to see it ranked behind other traditional forms of media which are seeing a decline.

At Ascent PR, we build relationships with a variety of media on our client's behalf and radio is one of these channels we use for delivering these messages. As we see the popularity of online PR rise and the need for brands to engage with social media, it seems the impact of the good old wireless should not be forgotten.

Liz