A doggie day out!

We had an interesting week last week meeting new clients and some existing ones all over country. One particular highlight was attending Crufts on Thursday at the NEC in Birmingham as our client Retrieva, the dog tracking collar, was exhibiting there.

Having heard lots about Crufts and being a huge dog-lover myself, I was very excited about going. Even with the two hour journey, it was definitely worth it - after visiting our clients' stand and speaking to some key target journalists at the show, we had the opportunity to explore the vast array of breeds in the ‘Discover Dogs' area.

What really amazed me was how large the pet sector is, and it seems to be thriving even in a recession. It's interesting to see what companies are out there, especially as we are interested in working with more businesses in the pet sector; hopefully we have a couple of strong new business leads from it.

If you haven't been to Crufts as a visitor I would definitely recommend going; you will see every kind of registered dog breed there is and some interesting pet gadgets too. My dog Buster, was also pretty excited about my excursion as he got some freshly baked chicken and liver muffins from www.thepetbakery.co.uk

Louise