Budget sparks election fever?

Today's announcement from Gordon Brown that the budget will be held on 24 March is the start of the much anticipated run-up to the election in May. The world of politics doesn't generally spark national interest until the general public is actually given the chance to vote for a leader for their country. This year's election will be no different, but voters who have been affected by the damaging recession will surely want to voice their opinion by voting for a leader who promises to pull the country out of the recession.

The recession, and how leaders promise to resolve this, will certainly form the backbone of each party's PR campaign, but voters will also be looking for other attributes in a leader like; does he have charisma, does he personally appeal to voters, does he work well in a crisis, is he looking out for the well-being of all voters? All of these aspects and so much more will be drilled into each party‘s PR campaign and I'm intrigued to see what kinds of stories develop in the media in the next few months.

I don't think that the forthcoming election will generate the same frenzy and euphoria as the US election did or when Tony Blair first came to power in 1997, but there will still be a massive PR buzz in the build-up, with the world watching who UK voters choose to lead the country.

Angela

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