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			<link>http://www.ascentpr.co.uk/blog/rss-feed.xml.htm</link>
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			<language>en</language>
			<copyright>Ascent PR 2006</copyright>
			<ttl>120</ttl>
			<item>
				<title>Any business can become King of social media, not just burgers</title>
				<link>http://www.ascentpr.co.uk/blog/posts/any-business-can-become-king-of-social-media-not-just-burgers.htm</link>
				<description><![CDATA[ <p>Facebook reached 500 hundred million users worldwide a few weeks back. That's rather a lot by anyone's estimation.</p> ]]></description>
				<pubDate>Thu, 29 Jul 2010 13:42:39 +0100</pubDate>
				<guid isPermaLink="false">http://www.ascentpr.co.uk/blog/posts/any-business-can-become-king-of-social-media-not-just-burgers.htm</guid>
				<dc:creator>Mark Hook</dc:creator>
				
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				<title>A company blog is not about self praise....</title>
				<link>http://www.ascentpr.co.uk/blog/posts/a-company-blog-is-not-about-self-praise.....htm</link>
				<description><![CDATA[ A company blog is not about self praise.......or for telling the world all about the great things that a company is doing.  But today I’m breaking the rules. ]]></description>
				<pubDate>Thu, 29 Jul 2010 10:11:03 +0100</pubDate>
				<guid isPermaLink="false">http://www.ascentpr.co.uk/blog/posts/a-company-blog-is-not-about-self-praise.....htm</guid>
				<dc:creator>Helen Stevens</dc:creator>
				
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				<title>World Cup office fever</title>
				<link>http://www.ascentpr.co.uk/blog/posts/world-cup-office-fever.htm</link>
				<description><![CDATA[ <p>Apparently <a href="http://news.bbc.co.uk/1/hi/entertainment_and_arts/10401199.stm">over 10 million of us</a> watched the crucial England World Cup game yesterday, with many expected to have bunked off work to view the match.</p> ]]></description>
				<pubDate>Thu, 24 Jun 2010 16:54:21 +0100</pubDate>
				<guid isPermaLink="false">http://www.ascentpr.co.uk/blog/posts/world-cup-office-fever.htm</guid>
				<dc:creator>Angela Woodward</dc:creator>
				
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				<title>Is the BP oil spill the world’s worst PR disaster? </title>
				<link>http://www.ascentpr.co.uk/blog/posts/is-the-bp-oil-spill-the-worlds-worst-pr-disaster.htm</link>
				<description><![CDATA[ <p>BP is currently facing the biggest PR catastrophe of its existence with the <a href="http://www.telegraph.co.uk/finance/newsbysector/energy/oilandgas/7837944/Moodys-downgrades-BP-over-burgeoning-oil-spill-costs.</p> ]]></description>
				<pubDate>Fri, 18 Jun 2010 15:42:42 +0100</pubDate>
				<guid isPermaLink="false">http://www.ascentpr.co.uk/blog/posts/is-the-bp-oil-spill-the-worlds-worst-pr-disaster.htm</guid>
				<dc:creator>Danielle Mumford</dc:creator>
				
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				<title>PR power of the World Cup</title>
				<link>http://www.ascentpr.co.uk/blog/posts/pr-power-of-the-world-cup.htm</link>
				<description><![CDATA[ <p>Love it or hate it - the World Cup will be taking over the world's media and water cooler discussion <a href="http://news.bbc.co.uk/1/hi/magazine/8730099.stm">for the next month.</a></p> ]]></description>
				<pubDate>Thu, 10 Jun 2010 11:38:14 +0100</pubDate>
				<guid isPermaLink="false">http://www.ascentpr.co.uk/blog/posts/pr-power-of-the-world-cup.htm</guid>
				<dc:creator>Angela Woodward</dc:creator>
				
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				<title>The social media debate</title>
				<link>http://www.ascentpr.co.uk/blog/posts/the-social-media-debate.htm</link>
				<description><![CDATA[ <p>
<p>A recent <a href="http://www.prweek.com/uk/news/opinion/1005993/Ian-Monk-polite-request-clients-pay/">survey</a> by Econsultancy and bigmouthmedia has found that a massive 31 per cent of companies do not set aside any budget for social media activity in their PR campaign.</p></p> ]]></description>
				<pubDate>Thu, 03 Jun 2010 17:16:44 +0100</pubDate>
				<guid isPermaLink="false">http://www.ascentpr.co.uk/blog/posts/the-social-media-debate.htm</guid>
				<dc:creator>Louise Mapp</dc:creator>
				
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				<title>What does your festival say about you?</title>
				<link>http://www.ascentpr.co.uk/blog/posts/what-does-your-festival-say-about-you.htm</link>
				<description><![CDATA[ <p>The summer is officially here and the flip flops are out in force at Ascent PR! It is weather like this that instantly turns my attention to the forthcoming festivals with the first official one being this weekend and the last ones usually at the end of August.</p> ]]></description>
				<pubDate>Fri, 21 May 2010 16:40:51 +0100</pubDate>
				<guid isPermaLink="false">http://www.ascentpr.co.uk/blog/posts/what-does-your-festival-say-about-you.htm</guid>
				<dc:creator>Louise Mapp</dc:creator>
				
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				<title>Better to be safe than sorry?</title>
				<link>http://www.ascentpr.co.uk/blog/posts/better-to-be-safe-than-sorry.htm</link>
				<description><![CDATA[ <p>The <a href="http://news.bbc.co.uk/1/hi/uk/8685913.stm">volcanic ash cloud</a> has once again been in the news this week for causing chaos across UK airports. Even though I can completely understand how frustrating this must be for travellers, safety in my mind always has to come first.</p> ]]></description>
				<pubDate>Mon, 17 May 2010 16:27:41 +0100</pubDate>
				<guid isPermaLink="false">http://www.ascentpr.co.uk/blog/posts/better-to-be-safe-than-sorry.htm</guid>
				<dc:creator>Angela Woodward</dc:creator>
				
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				<title>Turning off your mobile phone....</title>
				<link>http://www.ascentpr.co.uk/blog/posts/turning-off-your-mobile-phone.....htm</link>
				<description><![CDATA[ <p>The news that Cameron has banned all mobile telephones from cabinet office meetings has sent us into elation at the Bristol office this morning.</p> ]]></description>
				<pubDate>Fri, 14 May 2010 10:53:41 +0100</pubDate>
				<guid isPermaLink="false">http://www.ascentpr.co.uk/blog/posts/turning-off-your-mobile-phone.....htm</guid>
				<dc:creator>Sara Lewis</dc:creator>
				
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				<title>Take a chill pill</title>
				<link>http://www.ascentpr.co.uk/blog/posts/take-a-chill-pill.htm</link>
				<description><![CDATA[ <p>
<p>We all get a bit flustered at work and at home from time to time; we are only human after all. Juggling a work-life balance is not an easy task, as priorities can take over and play havoc on our lives. The <a href="http://www.guardian.co.</p></p> ]]></description>
				<pubDate>Thu, 13 May 2010 09:43:48 +0100</pubDate>
				<guid isPermaLink="false">http://www.ascentpr.co.uk/blog/posts/take-a-chill-pill.htm</guid>
				<dc:creator>Donna Bennett</dc:creator>
				
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				<title>The morning after the night before – is negotiation the key to a successful relationship?</title>
				<link>http://www.ascentpr.co.uk/blog/posts/the-morning-after-the-night-before-is-negotiation-the-key-to-a-successful-relationship.htm</link>
				<description><![CDATA[ <p><span style="font-size: 10pt; color: #444444; font-family: &quot;Tahoma&quot;,&quot;sans-serif&quot;;"><span style="font-size: 10pt; color: #444444; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">This week saw the establishment of the UK&rsquo;s first coalition government and two leaders from opposing parties brought</span></span></p> ]]></description>
				<pubDate>Thu, 13 May 2010 09:06:21 +0100</pubDate>
				<guid isPermaLink="false">http://www.ascentpr.co.uk/blog/posts/the-morning-after-the-night-before-is-negotiation-the-key-to-a-successful-relationship.htm</guid>
				<dc:creator>Lindsay Hoggard</dc:creator>
				
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				<title>When is the Internet a useful tool, and when is it a distraction?</title>
				<link>http://www.ascentpr.co.uk/blog/posts/when-is-the-internet-a-useful-tool-and-when-is-it-a-distraction.htm</link>
				<description><![CDATA[ <p>Hiding under the masses of election coverage, this <a href="http://news.bbc.co.uk/1/hi/magazine/8603346.stm">story</a> on the BBC caught my eye this morning, looking at how the Internet and e-mails are distracting us from our everyday tasks.</p> ]]></description>
				<pubDate>Fri, 07 May 2010 17:24:46 +0100</pubDate>
				<guid isPermaLink="false">http://www.ascentpr.co.uk/blog/posts/when-is-the-internet-a-useful-tool-and-when-is-it-a-distraction.htm</guid>
				<dc:creator>Louise Mapp</dc:creator>
				
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				<title>How much has the media swayed your vote?</title>
				<link>http://www.ascentpr.co.uk/blog/posts/how-much-has-the-media-swayed-your-vote.htm</link>
				<description><![CDATA[ <p>Finally, after being exposed to masses of media coverage, the day has arrived when over 44 million UK people can decide who to vote for in the General Election.</p> ]]></description>
				<pubDate>Thu, 06 May 2010 15:25:31 +0100</pubDate>
				<guid isPermaLink="false">http://www.ascentpr.co.uk/blog/posts/how-much-has-the-media-swayed-your-vote.htm</guid>
				<dc:creator>Angela Woodward</dc:creator>
				
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				<title>Pitches – the good the bad and the ugly</title>
				<link>http://www.ascentpr.co.uk/blog/posts/pitches-the-good-the-bad-and-the-ugly.htm</link>
				<description><![CDATA[ <p>Time and time again I've questioned what makes a good &lsquo;pitch' from a PR perspective? It's a question that many of us in the agency world are obsessed by. <a href="http://www.prweek.</p> ]]></description>
				<pubDate>Tue, 04 May 2010 16:56:16 +0100</pubDate>
				<guid isPermaLink="false">http://www.ascentpr.co.uk/blog/posts/pitches-the-good-the-bad-and-the-ugly.htm</guid>
				<dc:creator>Louise Mapp</dc:creator>
				
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				<title>Safety matters</title>
				<link>http://www.ascentpr.co.uk/blog/posts/safety-matters.htm</link>
				<description><![CDATA[ <p>&nbsp;<br />In comparison to my days as a child, children generally have a much tougher time in today's society when it comes to safety. According to a survey in the <a href="http://www.dailymail.co.uk/news/article-1269399/Parents-safety-fears-keeping-children-indoors.</p> ]]></description>
				<pubDate>Fri, 30 Apr 2010 13:35:08 +0100</pubDate>
				<guid isPermaLink="false">http://www.ascentpr.co.uk/blog/posts/safety-matters.htm</guid>
				<dc:creator>Donna Bennett</dc:creator>
				
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				<title>Brown's blunder</title>
				<link>http://www.ascentpr.co.uk/blog/posts/browns-blunder.htm</link>
				<description><![CDATA[ <p class="MsoNormal" style="margin: 0cm 0cm 10pt;"><span style="font-size: small; color: #000000; font-family: Calibri;">&lsquo;Trouble in Rochdale&rsquo; &lsquo;Labour loses one voter&rsquo; &lsquo;My Gord&rsquo;s so sorry&rsquo; &lsquo;Demonised: the granny who dared to utter the I-word&rsquo;</span></p>
<p class="MsoNormal"  ]]></description>
				<pubDate>Thu, 29 Apr 2010 16:53:57 +0100</pubDate>
				<guid isPermaLink="false">http://www.ascentpr.co.uk/blog/posts/browns-blunder.htm</guid>
				<dc:creator>Louise Mapp</dc:creator>
				
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				<title>Unusual pledges from the ‘alternative’ political parties campaigning for your vote</title>
				<link>http://www.ascentpr.co.uk/blog/posts/unusual-pledges-from-the-alternative-political-parties-campaigning-for-your-vote.htm</link>
				<description><![CDATA[ <p>If you are getting bored of the three main parties banging on about their policies and how they are going to do things differently (whilst secretly finding it hard to notice much of a difference between them all) then take a look at what the &lsquo;alternative' political parties are planning for the country.</p> ]]></description>
				<pubDate>Wed, 28 Apr 2010 17:13:47 +0100</pubDate>
				<guid isPermaLink="false">http://www.ascentpr.co.uk/blog/posts/unusual-pledges-from-the-alternative-political-parties-campaigning-for-your-vote.htm</guid>
				<dc:creator>Danielle Mumford</dc:creator>
				
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				<title>It's good to talk</title>
				<link>http://www.ascentpr.co.uk/blog/posts/its-good-to-talk.htm</link>
				<description><![CDATA[ <p>
<p>As a PR person always keen to maximise opportunities off of the back of a topical event, I smiled to myself this morning when I opened a short e-shot from travel company <a href="http://www.firstchoice.co.</p></p> ]]></description>
				<pubDate>Tue, 27 Apr 2010 16:50:42 +0100</pubDate>
				<guid isPermaLink="false">http://www.ascentpr.co.uk/blog/posts/its-good-to-talk.htm</guid>
				<dc:creator>Louise Mapp</dc:creator>
				
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				<title>Would you pay to use Facebook?</title>
				<link>http://www.ascentpr.co.uk/blog/posts/would-you-pay-to-use-facebook.htm</link>
				<description><![CDATA[ <p>This is an <a href="http://www.allfacebook.com/2010/01/again-facebook-will-not-charge-users-to-access-the-site/">interesting question</a> for millions of global users to ponder.</p> ]]></description>
				<pubDate>Thu, 22 Apr 2010 17:18:02 +0100</pubDate>
				<guid isPermaLink="false">http://www.ascentpr.co.uk/blog/posts/would-you-pay-to-use-facebook.htm</guid>
				<dc:creator>Angela Woodward</dc:creator>
				
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				<title>‘Brain training’ games a waste of time</title>
				<link>http://www.ascentpr.co.uk/blog/posts/brain-training-games-a-waste-of-time.htm</link>
				<description><![CDATA[ <p>According to a <a href="http://www.guardian.co.uk/lifeandstyle/besttreatments/2010/apr/21/brain-training-games-fail-the-test">study</a> released&nbsp;yesterday from <a href="http://www.mrc.ac.uk/index.htm">The Medical Research Council</a> the so-called <a href="http://www.miniclip.com/games/en/brain-training.</p> ]]></description>
				<pubDate>Thu, 22 Apr 2010 14:57:37 +0100</pubDate>
				<guid isPermaLink="false">http://www.ascentpr.co.uk/blog/posts/brain-training-games-a-waste-of-time.htm</guid>
				<dc:creator>Danielle Mumford</dc:creator>
				
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