RSS Feed http://www.ascentpr.co.uk/blog/rss-feed.xml.htm en Ascent PR 2006 120 A doggie day out! http://www.ascentpr.co.uk/blog/posts/a-doggie-day-out.htm We had an interesting week last week meeting new clients and some existing ones all over country. One particular highlight was attending Crufts on Thursday at the NEC in Birmingham as our client Retrieva, the dog tracking collar, was exhibiting there.

]]> Mon, 15 Mar 2010 09:20:41 +0000 http://www.ascentpr.co.uk/blog/posts/a-doggie-day-out.htm Louise Mapp Budget sparks election fever? http://www.ascentpr.co.uk/blog/posts/budget-sparks-election-fever.htm Today's announcement from Gordon Brown that the budget will be held on 24 March is the start of the much anticipated run-up to the election in May.

]]> Wed, 10 Mar 2010 14:51:45 +0000 http://www.ascentpr.co.uk/blog/posts/budget-sparks-election-fever.htm Angela Woodward We have a right to know... http://www.ascentpr.co.uk/blog/posts/we-have-a-right-to-know....htm Having seen on the news yesterday that Jon Venables, the boy convicted of torturing and murdering toddler James Bulger in February 1993 has broken the terms of his probation and been returned to jail, I'm reminded of the horrific nature of this terribly sad case.

]]> Fri, 05 Mar 2010 10:01:11 +0000 http://www.ascentpr.co.uk/blog/posts/we-have-a-right-to-know....htm Louise Mapp Your Mr Faithful... http://www.ascentpr.co.uk/blog/posts/your-mr-faithful....htm  

According to a new analysis of social trends in the Telegraph today, intelligent men are less likely to cheat on their wives because of evolution.

]]> Thu, 04 Mar 2010 09:45:03 +0000 http://www.ascentpr.co.uk/blog/posts/your-mr-faithful....htm Donna Bennett And the award for best piece of coverage goes to... http://www.ascentpr.co.uk/blog/posts/and-the-award-for-best-piece-of-coverage-goes-to....htm

A short snippet from me today - I really wanted to pass on my congratulations to Danielle, one of our account executives in Reading who has won the prestigious honour (and subsequent prize) of ‘coverage of the month'.

]]> Wed, 03 Mar 2010 09:29:49 +0000 http://www.ascentpr.co.uk/blog/posts/and-the-award-for-best-piece-of-coverage-goes-to....htm Louise Mapp The fairer sex...? http://www.ascentpr.co.uk/blog/posts/the-fairer-sex....htm  

I was rather impressed by an article which appeared in the Express today revealing that women are the smartest sex having proven their victory in a brainy battle of the sexes.

]]> Thu, 25 Feb 2010 10:29:56 +0000 http://www.ascentpr.co.uk/blog/posts/the-fairer-sex....htm Donna Bennett Children - a priceless gift or a long-term investment? http://www.ascentpr.co.uk/blog/posts/children-a-priceless-gift-or-a-long-term-investment.htm Research released yesterday from http://www.ascentpr.co.uk/blog/posts/children-a-priceless-gift-or-a-long-term-investment.htm Danielle Mumford PRs and journalists can work in harmony… http://www.ascentpr.co.uk/blog/posts/prs-and-journalists-can-work-in-harmony.htm

A recent article which appeared in PR Week interviewed the infamous award-winning Nick Davies, two years after the publication of his controversial book Flat Earth News.

]]> Tue, 23 Feb 2010 17:49:12 +0000 http://www.ascentpr.co.uk/blog/posts/prs-and-journalists-can-work-in-harmony.htm Natalie Sanderson Be happy, don’t worry! http://www.ascentpr.co.uk/blog/posts/be-happy-dont-worry.htm

According to a recent study in the Daily Express today, being happy is a great way to keep your heart healthy, which is no surprise really.

]]> Thu, 18 Feb 2010 17:24:45 +0000 http://www.ascentpr.co.uk/blog/posts/be-happy-dont-worry.htm Donna Bennett Can shamed celebs rescue their reputation? http://www.ascentpr.co.uk/blog/posts/can-shamed-celebs-rescue-their-reputation.htm It's hard to avoid all the media speculation surrounding shamed celebrities such as John Terry, Tiger Woods and Ashley Cole - it looks like they're taking it in turns to wash their dirty laundry in public.

]]> Thu, 18 Feb 2010 13:28:36 +0000 http://www.ascentpr.co.uk/blog/posts/can-shamed-celebs-rescue-their-reputation.htm Angela Woodward Are we killing our pets with kindness? http://www.ascentpr.co.uk/blog/posts/are-we-killing-our-pets-with-kindness.htm Pet charity PDSA has today released survey findings that highlight the growing problem of obesity in British pets.

]]> Wed, 17 Feb 2010 17:45:33 +0000 http://www.ascentpr.co.uk/blog/posts/are-we-killing-our-pets-with-kindness.htm Danielle Mumford Gordon shows his ‘human side’ http://www.ascentpr.co.uk/blog/posts/gordon-shows-his-human-side.htm There are a lot of mixed reactions and views today regarding Gordon Brown's appearance on Piers Morgan's Life Stories last night. Many have been questioning the motives of the teary-eyed prime minister as he opened up to the British public on the death of his baby daughter amongst other personal memories.

]]> Mon, 15 Feb 2010 17:46:32 +0000 http://www.ascentpr.co.uk/blog/posts/gordon-shows-his-human-side.htm Natalie Sanderson Stressed, tense and red with rage? How do you deal with your hang-ups? http://www.ascentpr.co.uk/blog/posts/stressed-tense-and-red-with-rage-how-do-you-deal-with-your-hang-ups.htm Stressed, tense and red with rage? How do you deal with your hang-ups?

When was the last time you had a sneaky alcoholic beverage?  Was it a quick social pint down the pub or a large glass of wine at home, whilst drowning your sorrows? According to the http://www.ascentpr.co.uk/blog/posts/stressed-tense-and-red-with-rage-how-do-you-deal-with-your-hang-ups.htm Donna Bennett For better or worse, for richer for poorer...... http://www.ascentpr.co.uk/blog/posts/for-better-or-worse-for-richer-for-poorer.......htm Romance of the century or the biggest PR stunt of 2010 so far? Of course I am talking about the surprise Price/Reid Las Vegas wedding.

]]> Wed, 03 Feb 2010 17:54:32 +0000 http://www.ascentpr.co.uk/blog/posts/for-better-or-worse-for-richer-for-poorer.......htm Danielle Mumford Tesco jim-jam ban http://www.ascentpr.co.uk/blog/posts/tesco-jim-jam-ban.htm Ever popped down to Tesco's in your PJ's? No? Well it seems some people do. The http://www.ascentpr.co.uk/blog/posts/tesco-jim-jam-ban.htm Donna Bennett Councillors should know better http://www.ascentpr.co.uk/blog/posts/councillors-should-know-better.htm Having read the story on councillors in Cornwall using Twitter to mock other members during a meeting, I am left amazed at how negligent people can be when it comes to using social media.

]]> Fri, 29 Jan 2010 11:44:48 +0000 http://www.ascentpr.co.uk/blog/posts/councillors-should-know-better.htm Donna Bennett It's a dog's life...... http://www.ascentpr.co.uk/blog/posts/its-a-dogs-life.......htm We are delighted to be working with Retrieva, a GPS tracking collar for dogs. It is a subject close to our hearts in the Ascent Reading office and as dog lovers we couldn't have wished for a more fitting client.

]]> Thu, 28 Jan 2010 09:53:38 +0000 http://www.ascentpr.co.uk/blog/posts/its-a-dogs-life.......htm Danielle Mumford Honesty is the best policy http://www.ascentpr.co.uk/blog/posts/honesty-is-the-best-policy.htm Honesty is the best policy

I've always been taught from a young age that honesty is the best policy, and I still stand by that. In fact, being completely honest with our clients on what will work from a ‘news' perspective, and what won't, is something we are adamant about.

]]> Tue, 26 Jan 2010 16:50:14 +0000 http://www.ascentpr.co.uk/blog/posts/honesty-is-the-best-policy.htm Natalie Sanderson When it comes to our passports – are we a bunch of losers? http://www.ascentpr.co.uk/blog/posts/when-it-comes-to-our-passports-are-we-a-bunch-of-losers.htm
When it comes to our passports - are we a bunch of losers?

I read some interesting stats in the http://www.ascentpr.co.uk/blog/posts/when-it-comes-to-our-passports-are-we-a-bunch-of-losers.htm Donna Bennett Life at Ascent so far... http://www.ascentpr.co.uk/blog/posts/life-at-ascent-so-far....htm As a relatively new member of the Ascent PR team here in Reading, I thought it was about time I wrote my first blog on my experience of being the newbie on the team! I joined the team in October 2009 as a trainee account executive, and cannot believe how the time has flown by! They say time flies when you're having fun and th

]]> Thu, 21 Jan 2010 14:06:21 +0000 http://www.ascentpr.co.uk/blog/posts/life-at-ascent-so-far....htm Donna Bennett