Natalie Sanderson, Director of Ascent PR
Natalie Sanderson joined Berkeley Public Relations early in 2004 and now heads up Berkeley PR’s sister company Ascent PR helping entrepreneurial businesses across all industries to prosper through effective public relations. As director of Ascent PR, Natalie sits on the businesses’ senior management team and leads a team of experienced PR consultants that are focused, ideas-driven and dedicated to delivering superb results for their clients.
Natalie's agency experience spans over more than 10 years working with a variety of businesses both small and large and in varying industry sectors. With a broad mix of experience in consumer, B2B, healthcare and technology PR, Natalie has a unique ability to adapt her skills to many different audiences.
"For me, successful PR starts with understanding my clients' overall business objectives to ensure that the programme we deliver works directly in tandem with these. Building strong relationships with my clients is also important to me, as is ensuring that as a team that we deliver both value for money and a truly refreshing approach to PR."
Client experience includes (consumer) McDougall's home baking, Tesco Pharmacy, Tesco health & beauty, Revlon, Babyliss, Thorntons confectionary. (Technology) Symantec, Imation, Memorex and Winscribe. (Healthcare) Schwartz Pharma, UK Practice, The St Paul, Kestrel Healthcare, Macuvision. (B2B) Broadband Choices, GSC IT Recruitment, Maps International.
Earlier in her career, Natalie worked for a well-known utilities brand in the press office in-house and began her career in television research. Natalie has a BA (Hons) degree in Media and Communications from Southampton University and a post graduate Diploma in Journalism from The London School of Journalism (LSJ).